Richard Herrera
Vice President of Service, Metro Elevator Los Angeles
Richard Herrera serves as Vice President of Service for Metro Elevator Los Angeles, bringing nine years of elevator industry experience and a strong background in P&L management, safety program leadership, and directing large service organizations. He is committed to balancing financial performance with operational excellence while building a safety-first culture, developing high-performing teams, and delivering exceptional service to customers.
Rich’s business philosophy centers on building relationships that extend beyond the elevator industry. Through trust, integrity, responsiveness, and a commitment to exceptional service, he strives to become a valued, long-term partner to every customer and industry professional he works with. He believes transparency and authenticity are essential to strong relationships and effective leadership, with a focus on staying humble, solving problems, and creating a team culture built around shared goals and core values.
Rich is a graduate of Chapman University with a degree in Business Management. Throughout his career, he has earned multiple Service Excellence Awards, a Mentor Award, and recognition as a top sales recipient. He takes pride in fostering a collaborative environment where teams are aligned around a shared mission and committed to upholding high standards.
Outside of work, Rich enjoys coaching softball, traveling, and spending quality time with his wife and three daughters.
Learn more about Rich and the Los Angeles Division here.